Located in the vibrant heart of Glasgow’s City Centre, Sugo Pasta is a bustling open-space restaurant, accommodating over 200 patrons. With a dedicated team of 25 chefs, Sugo Pasta prides itself on using authentic ingredients to craft exceptional regional Italian pasta dishes. Diners are invited to witness the culinary magic firsthand as their meals are prepared in the open kitchen.
In the summer of 2020, Sugo Pasta embarked on an exciting new venture by introducing “Sugo at Home” – a unique culinary experience designed to bring the restaurant’s flavors directly to customers’ doorsteps. More than just a typical home delivery service, “Sugo at Home” offers a complete package, including all the necessary ingredients to recreate the signature dishes in the comfort of one’s home. From fresh pasta and pre-cooked sauces to Parmesan cheese and easy-to-follow recipe guides, each delivery arrives in an elegant box, promising an unforgettable dining experience.
Our team was tasked with creating all the digital content required to launch the inaugural online menu. This comprehensive project, spanning from planning and pre-production to editing and final delivery, spanned nearly two months. In total, we produced over 20 engaging video recipes, complemented by a full suite of captivating food photography. Additionally, we crafted promotional social media ads and corporate videos to generate excitement and anticipation for the launch.
Through meticulous planning and creative execution, we helped Sugo Pasta bring the essence of their renowned cuisine directly to the homes of their valued customers, elevating their dining experience to new heights.
Platforms
Instagram, Facebook, Website
What We Did
Brainstorming, Filming, Photography, Video Editing, Motion Graphics.
One of the two teasers we made to promote the restaurant reopening after the lockdown. The first was a short version that was posted to gain some traction, while this longer version was used as the reopening got closer.
One of several ads made to promote the new “Sugo at home” range on social media. The concept of the video was to show how you could get the same food quality you experience at the restaurant delivered directly to your doorstep.
Video advert made to showcase the new “Sugo at home” range. In this video we focused on the beauty of the packaging, the quality of the ingredients and the simplicity of the preparation.
A short interview filmed with Sugo’s owner Paul Stevenson to discuss all things Sugo Pasta. We made a series of three short corporate videos such as this one to talk about different aspects of the business.
Sugo’s chef Giuseppe takes you through the steps needed to prepare all the pasta dishes in the “Sugo at home” new menu. We made a total of 9 demos that were used as additional guidance on the restaurant website.
Sugo’s chef Giuseppe takes you through the steps needed to prepare all the pasta dishes in the “Sugo at home” new menu. We made a total of 9 demos that were used as additional guidance on the restaurant website.
